Propify ICO | Property Marketing On The Blockchain
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Token Pricing

Series 1 of the Propify ICO has ended. All four allocations are closed.

Propify ended series 1 at $1.45 per token.

SERIES 1 ALLOCATION A

CLOSED0

SERIES 1 ALLOCATION B

CLOSED0

SERIES 1 ALLOCATION C

CLOSED0

SERIES 1 ALLOCATION D

CLOSED0

All Token Holders gain access to the Token Holders Fund.

about
WHAT IS PROPIFY?

Today’s property buyers and sellers are being led by a new generation of technology advancements, role models and are searching for property in an entirely new approach.

 

Propify is an ecosystem of distributed technology tasked with the accurate promotion of real estate listings via social media & search engines, accessing consumers in their natural online search habits.

 

Propify curates real estate content from multiple sources such as social media and direct real estate feeds. The content is certified against the Blockchain and published back to social media and Propify’s proprietary Block explorer, where consumers and professionals interact using a social media interface.

Why
REAL ESTATE MARKETING

Real estate search has not changed in functionality since its inception of the late 1990’s, where property portal companies were founded like realtor.com (1996), Redfin (2002),  realestate.com.au (1995) and others like Zillow (2006), Trulia (2006) which are today worth collectively of up to $6 Billion.

 

In 2017, consumers are more confident, seeking more transparent and socially focused platforms like Google, Facebook, Twitter, Linkedin and newer tech like Blockchain.

 

Realizing the shift in consumer behaviour, Propify has developed a Blockchain based social media platform that offers enhanced consumer interaction and realtor/agency validation and qualification. The proprietary solution developed by Propify is called QUALIS, which helps ensure the integrity of real estate content.

Using QUALIS, Propify is able to securely publish real estate listings via a No-Portal ecosystem, whereby property listings are published via social media, search engines and other content marketing solutions. Accessing consumers in their normal & safe internet search environments.

 

With Propify, consumers are more able to confidentially find the ideal property they are looking for in a more transparent and secure marketing process. Real estate agents experience a much more efficient and cost-effective solution with direct consumer access.

REAL ESTATE
NO-PORTAL
WHAT IS NO-PORTAL MARKETING

No-Portal marketing is just that, it does not use a property portal to market real estate listings. Instead, Propify publishes real estate content via an ecosystem of products and services.

Example No-Portal

The following platforms are part of a No-Portal ecosystem, whereby real estate listings and other property content is published.

Example Property Portals

The following websites are examples of property portals that display real estate properties for sale and lease.

USE CASES
USE CASES
  • Consumers

    Use Case 1

    Existing real estate websites are disconnected from each other, whereby consumers from different regions do not always know where to find real estate content.

  • Realtors

    Use Case 2

    Property professionals such as Realtors & Brokers can more intimately connect with consumers, sharing their successes and gain more clients, sell more property.

  • Marketers

    Use Case 3

    Marketers can gain better ROI by targeting behavioural & demographic groups, identifying better sales patterns.

SOCIAL
WHY SOCIAL

Social media is an enticing technology for consumers and organizations to interact and communicate more effectively. It is no surprise that social media attracts advertisers spending an estimated $35 billion per year in 2017.

Social media provides the ability for the real estate industry to connect with potential consumers and like-minded real estate peers:

  • Build Reputation – connect and involve consumers more effectively, promoting business & personal reputation.
  • Extensive Network – Build an intimate network of followers, property focused of which are more likely to connect and employ services.
  • Diversity in Marketing Efforts – Cost effective, targeted marketing. Focus marketing efforts on a diverse range of products, targeting the specific property audience.
  • Ease of Search – consumers are more easily able to find the ideal property &/or real estate professionals by employing social media search practices such as follows & hashtags.

9.5 of every 10 property buyers research real estate online first.

HOW IT WORKS
THE PROPIFY SOLUTION

Propify aggregates real estate data from multiple sources certifies against the Qualis Blockchain. Data is then published to the Block Explorer made available via an intuitive consumer-driven social media user interface.

  • 1

    Aggregate

    Collect data from social media & other sources

  • 2

    CERTIFY

    Qualify & vett real estate data with QUALIS

  • 3

    ENGAGE

    Publish via Block explorer & social, search & content

QUALIS
QUALIFICATION FOR THE BLOCKCHAIN
Ensuring the integrity of the Blockchain.

Qualis consists of two immutable Blockchains, the Real Estate Blockchain & the Property Professional Blockchain. Qualis runs the two Blockchains in parallel to qualify the contents of individual blocks and historical data such as a properties history, real estate agent’s details and other valuable information.

 

Qualis’ qualified data ensures the ongoing integrity of property data to and from the Propify ecosystem, providing qualified and trusted property content to publish on consumer-facing platforms and other connected systems.

 

Qualis operates on two main activities:

  • The qualification of agents, agencies handling the property and;
  • The property itself.

 

Data arrives at Qualis as a direct feed from real estate agents, agencies, brokers, Government agencies, social media and directly entered property data via Propify’s property listing solution.

Download White PaperDownload White Paper
Contribution
THE REAL ESTATE TOKEN

There are 100,000,000 REAL ESTATE tokens in total.

 

5,000,000 tokens were reserved for the Pre-Sale and 80,000,000 are reserved for the ICO. The remaining tokens are held by the company.

 

The Pre-Sale closed midnight January 19th, 2018 and the Propify ICO commenced first thing January 20th, Los Angeles time (Pacific Time) which is -8:00 UTC.

 

Starting price is $1.00 USD for 1 REAL ESTATE token on January 12, 2018, with a 35% discount for contributions made within the first 48 hours of launch.

START

January 12

Pre-Sale opens.

SOFT CAP

1,000,000 REAL ESTATE

The ICO will be considered a success

HARD CAP

80,000,000 REAL ESTATE

ICO will end if hard cap reached.

PreSale allocation is has been exhausted. 80,000,000 tokens are available for the ICO. 20,000,000 tokens per Allocation, with a total of 4 allocations. Once the preceding Allocation is exhausted, the next Allocation will begin.

ICO
  • ICO Allocation Table

  • Allocations listed below

    • The ICO hard cap is 80,000,000 REAL ESTATE tokens.
    • Allocation A: $1.00 USD
    • Allocation B: $1.15 USD
    • Allocation C: $1.30 USD
    • Allocation D: $1.45 USD

Get an additional 5% tokens when you purchase more than 1000 REAL ESTATE tokens.

Token Holders Fund

 

As a contributor to the Pre-Sale & ICO, token holders gain access to the Token Holders Fund, which is an allocation of company revenue. The fund will disperse the allocation to registered token holders each quarter, paid into token holders registered wallets.

* Discount is applied at the time of token purchase. * Bonus is applied at the time of token allocation & dispatch. * First Token Holders Fund payment is April 1, 2018

Allocation
ALLOCATION OF FUNDS

The token sale is required to secure marketing and operational capital, of which will be used to recruit talent, implement and launch Propify. A development budget has been reserved to continually improve the application and increase the User Interface (UI).

 

No tokens are reserved for the Propify team. The token sale is solely intended for Propify’s success, whereby all funds raised are aimed to provide value to token holders, realtors and consumers.

 

A set allocation for legal & advisors is reserved to ensure external parties are properly remunerated for their services. All unused tokens will be returned to the company for redistribution. A 1% fee has been reserved for exchanges, where costs are attributed to the movement of tokens to and from the designated Ethereum and fiat.

 

As part of the company’s commitment to professional excellence and talent acquisition, a percentage of token sales is reserved for the Chris Vulovic Scholarship Foundation. The Foundation is tasked to find and secure talented individuals for employment with Propify and in turn, fund tertiary studies in technology and related fields.

35

Operations Allocation

25

Marketing Allocation

29

Development Allocation

1

Exchange & Fees Allocation

1

Chris Vulovic Foundation

9

Legal & Advisors Allocation

Road Map
WHERE WE HAVE BEEN and WHERE WE ARE HEADED

The Propify platform is a 5-phase strategy over a 3 to 5 year LiveCycle, where Phase 1 & 2 are complete and Phase 3 is due for release during Q2 2018.

  • PHASE 1

    2016

    The Initial Propify Stack

    Release a working model of the Propify marketing ecosystem. Test clients and improve the process, streamlining efficiencies.

  • PHASE 2

    2017

    Expanded No-Portal Ecosystem

    Develop a full working model of the No-Portal ecosystem, where by properties are marketed via social media and vetted by a listing & Realtor Blockchain.

  • PHASE 3

    2018

    Public Block Explorer

    Deliver a complete version of the Propify Block Explorer for use by the public to find and resolve property & Realtors in the Blockchain.

  • PHASE 4

    2019

    Government Titles Platform

    Working with Government agencies, provide a full working platform for Government use to vet, secure and ensure accurate property data for public interest.

  • PHASE 5

    2020

    Purchase Property Online

    Provide a complete working framework to buy and sell property instantly online using the security of Blockchain, Smart Contracts & Cryptocurrencies.

TEAM
Team & Advisors
team_image

Stephen Sharry

Managing Director

Stephen provides in excess of 30 years leading change and delivering solutions to complex business procedures. A progressive entrepreneur and business process consultant, Stephen is the former CEO, CIO and technology chair of Australian real estate groups, leading and directing technology & business direction. Stephen possesses extensive experience as City Director of sporting and entertainment facilities and State Director of sport facility development.

team_image

Joel Leslie

Operations Director

Joel is President of the Australian Real Estate Blockchain Association (AREBA) and a prominent & innovative entrepreneur, influential in property, fintech and classified’s technology, he has delivered innovative technology as Chief Executive Officer, Chief Information Officer and Head of Technology. Joel was paramount with establishing the secure technology platform at Australia’s governing property association, leading change in real estate technology property marketing at Australia’s premier real estate franchise group and business transformation at a real estate data technology provider.

team_image

Phil Western

Advisor

Phil is the former New South Wales Valuer General and the former two term President of the Australian Property Institute. A highly ethical and professional leader of strategic initiatives, cultural & organizational change and the provision of commercially viable solutions aligned with best practice principles. Phil is considered an expert of Government relations, spanning risk management, governance including regulations and legislative frameworks.

team_image

Andrew Tregenza

Chief Financial Officer

Andrew has more than 20 years experience in corporate finance and management, he is a Certified Practicing Accountant (CPA) and recently performed as CFO for Lifeline Australia and Australian Property Institute. Andrew’s involvement with the Commonwealth Department of Human Services as senior auditor, where he supervised the second largest budget in the Commonwealth government after Defence and the largest IT infrastructure in the southern hemisphere. Andrew is a regular host on Community Radio in Australia.

team_image

Stephen Rowlison

Advisor

Stephen, a 37 year IT professional, company director, project manager, process improvement engineer, business analyst, systems architect, inventor, philanthropist and author. Editor of the Ausdigital.org standards for Blockchain standards, Gartner Cool Vendor 2007, ISO 15504, ISO 12207, ISO 14443, ISO 19845, ISO 9001 certified as self-attested. ICO’s (Initial Coin Offerings) architect, hardware designer, lobbyist, bush lawyer and former real-estate agent. Financially literate and technical astute, Stephen is at the forefront of new and emerging economies featuring distributed technologies, Internet of Things and Artificial intelligence.

team_image

Christy Barnish

Customer Experience Officer

Christy is a veteran project manager, sales and customer advocate with over 10 years experience in Real Estate Marketing Technology and Home Improvement. Christy’s extensive experience spans real estate, property and home renovation/DIY industries. Most recent, Christy performed as Customer Care Manager in the extremely fast paced international property tech industry, overseeing multi-million dollar projects, creating brand awareness and client satisfaction.

team_image

Kelli Wells

Advisor

Kelli is an experienced media, marketing & communications executive, possessing more than 20 years experience as news journalist and reporter. Of the past 10 years, Kelli has out-performed in marketing & communications roles including head of communications for real estate corporations, property associations and government institutions. Kelli provides extensive experience to the team, concerning Public Relations, Press & Media, marketing & communications.

team_image

Katy Jarochowicz

Advisor

Katy is a professional sportsperson and businesswoman, most notable for her golfing achievements and championship wins. Katy, holds extensive experience in the PGA and ALPG golfing industry, possessing certification and training in business management. Katy, a regular attendee of the Celebrity Classic and the international golfing scene is focusing on her business achievements and investments.

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